26 Aug

Ayurveda, Yoga, Unani, Naturopathy, Homeopathy, and Siddha are not just medical systems but holistic ways of living, honed over centuries and passed down through generations. These ancient practices have been lifesavers, promoting health and wellness with natural methods. However, modern society had somewhat forgotten these treasures, making us more susceptible to diseases and pandemics.

In recent years, there has been a significant resurgence in the popularity of these natural sciences. People worldwide are embracing Ayurveda, Yoga, Unani, Naturopathy, and Siddha for their health, healing, and rejuvenation benefits. The AYUSH (Ayurveda, Yoga & Naturopathy, Unani, Siddha, and Homeopathy) market has been growing at an impressive rate, with a CAGR of 17% since 2014, reaching a market size of over ₹1900 Crore in 2022—an eightfold increase in just eight years. Currently, the AYUSH market stands at a remarkable $10 billion and is projected to grow by 50% over the next five years. With no FDI limits, this sector is ripe for exponential growth, particularly during public health crises.In the wake of the coronavirus pandemic, the world was reminded of humanity's vulnerability to viral outbreaks. While antidotes were developed, the side effects highlighted the need for natural remedies with minimal side effects. This realization has reignited interest in traditional health sciences that have kept humanity healthy for centuries.

India is the world’s second-largest exporter of Ayurveda and alternative medicine, continually promoting its export interests. Combining deep-rooted ancient knowledge with modern approaches, India stands out as an ideal destination for entering or expanding in the AYUSH industry. The market is growing rapidly, supported by government initiatives and zero FDI limits, ensuring a smooth transition for investors. Established infrastructure, skilled manpower, and a large local market with a burgeoning middle class further enhance India’s attractiveness for foreign direct investment.


Ayuryog 2024 is set to take India’s ancient health sciences to a global stage. This event will highlight the incredible benefits of Ayurveda, Yoga, Unani, Naturopathy, Homeopathy, and Siddha, showcasing their effectiveness in promoting health and wellness naturally. Attendees will have the opportunity to explore these traditional practices, witness their modern applications, and understand their global impact.


Ayuryog 2024 is more than just an event; it’s a movement towards a healthier, more natural way of living. By bringing together experts, practitioners, and enthusiasts from around the world, Ayuryog 2024 aims to foster a deeper understanding and appreciation of these ancient sciences. Join us in this journey of rediscovery and embrace the future of health and wellness through the wisdom of the past.

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